/Journal
Notes from the build floor.
What we've learned shipping Shopify pages that carry paid traffic. No theory, just what moves the number.
Shopify landing page vs PDP: where should paid traffic land?
Sending ads to your product page by default costs you conversions. Here is how we decide between a landing page and a PDP for paid traffic.
How to clone a landing page into Shopify without app bloat
Found a page that converts? Here is how 1:1 cloning into clean Shopify sections works, and why page builder apps are the expensive way to do it.
The Shopify app tax: why your store is slow and what it costs
Every app adds scripts, weight and monthly fees. Here is how the app stack quietly drains speed and revenue, and what clean Liquid replaces.
Advertorials for DTC: warming cold traffic before the price
Cold traffic rarely buys on the first click. Advertorials and listicles close the gap between the ad and the offer. Here is the structure that works.